Italic

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As a freelancer copywriter for Italic, I worked on their major OOH and digital ad campaign that compared Italic products with high-end comps. It was meant to grab people’s attention and featured on billboards and transit spots in New York City and LA. I also helped write everything from email marketing campaigns, paid social ads (Facebook, Instagram, Snapchat, Reddit), product descriptions, onboarding emails, UX, and internal deck presentations.